Author: "Jan Hofmeyr

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Research papers

Reality check in the digital age

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Company: Kantar
Date: November 6, 2012
Authors: Jan Hofmeyr, Alice Louw

Research papers

Beneath the surface

Catalogue: Congress 2012: Accelerating Excellence
Company: Kantar
Date: September 13, 2012
Authors: Kyle Findlay, Constantin Michael, Jan Hofmeyr

Research papers

The impact of consumers' commitment to existing brands on new product launch strategies

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Date: September 1, 1999
Authors: John Rice, Jan Hofmeyr

Research papers

The measurement of commitment

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Date: June 15, 1998
Authors: Butch Rice, Jan Hofmeyr

Research papers

Mobilizing values to slice up the market

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Date: June 15, 1989
Author: Jan Hofmeyr