Author: "Jayne Zenaty Spittler

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Research papers

Untangling the confusion of TV scheduling theories

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Date: August 1, 1999
Author: Jayne Zenaty Spittler

Research papers

Untangling the confusion of TV scheduling theories

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Author: Jayne Zenaty Spittler

Research papers

Media planning processes

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Jayne Zenaty Spittler