Author: "Jean Michel Agostini

ANA has found 21 results for you, in 14 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Marketing communication and consumer involvement

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Company: BVA Group
Date: June 15, 1991
Authors: Jean Michel Agostini, Michel Brulé

Research papers

Continuous advertising check

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Company: BVA Group
Date: June 15, 1985
Author: Jean Michel Agostini

Research papers

Predicting media schedule effectiveness by the 'media planex' method

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

The usage of qualitative media data

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Date: March 1, 1976
Author: Jean Michel Agostini

Research papers

Problems of joint sponsored readership survey in France

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Date: June 15, 1972
Author: Jean Michel Agostini

Research papers

Market research in the 1970's (French)

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Jean Michel Agostini

Research papers

Market research in the 1970's (English)

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Jean Michel Agostini

Research papers

Predicting media schedule effectiveness by the "media planex" method (French)

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Predicting media schedule effectiveness by the "media planex" method

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model (French)

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Are post-tests of print advertisements conducted on the right respondents

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Jean Michel Agostini