Author: "Jean Michel Agostini

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Research papers

Marketing communication and consumer involvement

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Company: BVA Group
Date: June 15, 1991
Authors: Jean Michel Agostini, Michel Brulé

Research papers

Continuous advertising check

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Company: BVA Group
Date: June 15, 1985
Author: Jean Michel Agostini

Research papers

Predicting media schedule effectiveness by the 'media planex' method

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

The usage of qualitative media data

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Date: March 1, 1976
Author: Jean Michel Agostini

Research papers

Problems of joint sponsored readership survey in France

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Date: June 15, 1972
Author: Jean Michel Agostini

Research papers

Market research in the 1970's (French)

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Jean Michel Agostini

Research papers

Market research in the 1970's (English)

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Jean Michel Agostini

Research papers

Predicting media schedule effectiveness by the "media planex" method (French)

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Predicting media schedule effectiveness by the "media planex" method

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model (French)

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Are post-tests of print advertisements conducted on the right respondents

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Jean Michel Agostini