Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.
Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.
Satisfaction measurement at Microsoft has evolved from a singularly sourced and scrutinised version of the truth to a more frequent and holistic measurement framework, providing a richer understanding of customer and partner health. Weâve enabled the company to inspire and gauge improvements that allow us to become a truly customer obsessed organisation.
Satisfaction measurement at Microsoft has evolved from a singularly sourced and scrutinised version of the truth to a more frequent and holistic measurement framework, providing a richer understanding of customer and partner health. We've enabled the company to inspire and gauge improvements that allow us to become a truly customer obsessed organisation.