The session will consist of an informative update and "rapid-fire" review of current hot topics and a chance for some networking.Agenda:- ESOMAR Update - Joaquim Bretcha (ESOMAR President)- US International Update - Kristin Luck (ESOMAR Vice President)- Results of the Mental Wellbeing Survey - James Endersby (CEO of Opinium)- Top tips to overcome remote working challenges - Sinead Jefferies (Founder Vela and MRS Board Member)- Careers Update - Liz Norman (Founder EN International)- MRBA - here to help you and your teams - Jennifer Roberton Perry (Managing Director respondi, Trustee of MRBA and MRS Board Member)- Connecting ESOMAR Communities- Anne-Sophie Damelincourt (Esomar Treasurer)- Mop up Q&A- Thank and close- Alex Wheatley and Finn Raben (ESOMAR Director General)
Is democracy broken? And are Twitter and Facebook to blame? And how are their brands suffering as a consequence?To elaborate on the insights from this initial piece of research, we decided to go further in this direction by exploring the links between social networks and democracy. Our research leverages declarative and passive data collected in the UK, France and Germany, to track both the impact of social media on democratic societies and to assess the impact of democratic disruptions on the reputation of social media platforms themselves. More precisely, in this era of fake news and general distrust towards institutions, how do people get informed, what do they trust and distrust when it comes to news, and what role does Facebook play in the news ecosystem? What are the different attitudes that can be detected here? What does it say about our Western democracies? In addition, what could be done to improve the situation?
We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question wording of the official well-being surveys with passive tracking data (i.e. web and app behaviour tracked across the participantsâ phones, tablets and PC/laptops). It was vital here to obtain real behavioural data because when it comes to Internet usage, declarative data may be biased or inaccurate (even if you are ready to face the truth, it is difficult to estimate the time you spend online each day, on every website, every app, etc.). Our research combined traditional and new âpassiveâ methods.
We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question wording of the official well-being surveys with passive tracking data (i.e. web and app behaviour tracked across the participants' phones, tablets and PC/laptops). It was vital here to obtain real behavioural data because when it comes to Internet usage, declarative data may be biased or inaccurate (even if you are ready to face the truth, it is difficult to estimate the time you spend online each day, on every website, every app, etc.). Our research combined traditional and new passive methods.
The aim of this paper is to present and to âtrainâ attendees to a new methodology made to decipher in a qualitative manner web navigation data. This paper will discuss the opportunity of using this kind of data for qual researchers, present the methodology that we suggest, and use it on a couple of examples from various industries. One of our core illustrations will be based on the â'appiness projectâ presented at an earlier conference.
The aim of this paper is to present and to train attendees to a new methodology made to decipher in a qualitative manner web navigation data. This paper will discuss the opportunity of using this kind of data for qual researchers, present the methodology that we suggest, and use it on a couple of examples from various industries. One of our core illustrations will be based on the 'appiness project presented at an earlier conference..