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Citation

(1970a, January 01). Congress 2022 Presidential Adress. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/congress-2022-presidential-adress


Research papers

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024
Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers
Companies: Human8, Philips International
January 1, 1970
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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (1970a, January 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind-

Establishing International Standards for Measuring Demographics

In this paper, I want to explore the best ways of measuring basic demographics (age, gender, education, income,working status, job and socio-economic classifiers), based on two years of exploratory research-on-research, comparingdifferent methods...

Catalogue:
Author: Jon Puleston
January 1, 1970
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Citation

Puleston, J. (1970a, January 01). Establishing International Standards for Measuring Demographics. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/establishing-international-standards-for-measuring-demographics

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org


Research papers

When Content Meets People

In the modern media landscape, the BBC has an envious USP of being Netflix, Spotify, Sky News and The Athletic all rolled into one. Having a common understanding of the media decision-making drivers, and an understanding of how a range of media...

Catalogue: Congress 2024
Authors: Kenny Cunniffe, Katherine Duff, Kevin Thompson
Companies: British Broadcasting Corporation (BBC), Tapestry Research, Tapestry
January 1, 1970
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Citation

Cunniffe, Duff and Thompson (1970a, January 01). When Content Meets People. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/when-content-meets-people


Research papers

Uncomfortable

Research tends to avoid heavy issues and conversations, resulting in weak insights and toxic positivity. If a respondent is going through something heavy, they tend to be excluded. Asking questions about dark times and contentious cultural issues is...

Catalogue: Congress 2024
Authors: Ian Pierpoint, Adam Talkington
Company: Further&Further
January 1, 1970
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Citation

Pierpoint and Talkington (1970a, January 01). Uncomfortable. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/uncomfortable


Research papers

Unravelling the Cost-of-Living Crisis Myth

In 2022, consumers around the world experienced a whiplash effect. Bolstered by savings accrued during the COVID-19 pandemic and driven by a desire to get out and treat themselves after lockdowns, consumers were abruptly confronted by steep price...

Catalogue: Congress 2024
Authors: An Hodgson, Jana Rude, Connor Malloy, Marija Aciene
Company: Euromonitor International
January 1, 1970
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Citation

Hodgson, Rude, Malloy and Aciene (1970a, January 01). Unravelling the Cost-of-Living Crisis Myth . ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/unravelling-the-cost-of-living-crisis-myth-