Author: "Jim Spaeth

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Research papers

Mall media

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Date: June 14, 2004
Authors: Bill Moult, Barb Johnson, Beth Corbett, Jim Spaeth

Research papers

Maximizing shareholder value by bridging the metrics of finance and marketing

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Date: September 14, 2003
Authors: Stefan Daiberl, Stuart Agres, Bill Moult, Jim Spaeth

Research papers

In-store advertising audience measurement principles

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Date: June 20, 2003
Authors: Doug Adams, Jim Spaeth

Research papers

Making better media decisions

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Authors: Erwin Ephron, Bill Harvey, Denman Maroney, Bill Moran, Jim Spaeth