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Research reports

Report on qualitative research on hand and electric kitchen equipment blenders

Braun AG requires preliminary information on hand andelectric kitchen equipment in order to obtain a "feel"on the most promising areas for future product development. The research is being undertaken in severalEuropean countries with the intention of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 15, 1975
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Citation

, C. (1975a, February 15). Report on qualitative research on hand and electric kitchen equipment blenders. ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-hand-and-electric-kitchen-equipment-blenders


Research reports

Checkwate advertising research

Chekwate low calorie fruit drink is currently beingre-launched. It is intended that the brand will be supportedby a television advertising campaign in the Tyne-Tees area.The purpose of relaunching Chekwnte is to widen usage,so it is proposed that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 14, 1975
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Citation

, C. (1975a, February 14). Checkwate advertising research. ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/checkwate-advertising-research


Research reports

Research report on Boots 17

The research reported here was commissioned to providean in-depth qualitative look at cosmetic usage and attitudesamongst 9-19-year-olds with particular reference to '17'and competitive brands to aid in the formulation ofhypotheses and the areas to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 12, 1975
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Citation

, C. (1975a, February 12). Research report on Boots 17 . ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/research-report-on-boots-17-


Research reports

Qualitative research on Handifish advertising

This research was undertaken to check out the communicationand appeal of the 'Jacques Cousteau' film, to assess whetherthe approach it represents is the optimum form for thenational extension. The research was done in the Londonarea where housewives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 8, 1975
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Citation

, C. (1975a, February 08). Qualitative research on Handifish advertising. ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-handifish-advertising


Research reports

Report on qualitative research on the Agua Brava range

In December 1973 CRAM conducted five group discussions toexamine the attitudes towards male toiletries manifestedboth by males who use such products and by females who buythe products for males.The prime purpose of the present research project was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 5, 1975
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Citation

, C. (1975a, February 05). Report on qualitative research on the Agua Brava range. ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-the-agua-brava-range


Research reports

Nescafé fine blend

The object of the research was to assess a newcommercial, advertising the new improved formula asan improvement in coffee flavour while still remaining"mild". The commercial was intentionally product-orientated and was made as an animatic in black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1975
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Citation

, C. (1975a, February 01). Nescafé fine blend. ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/nescaf-fine-blend


Research reports

Nevis advertising research

In conjunction with the planned relaunch of MacleansToothpaste in June 1975, a number of different advertisingapproaches have been developed. The aim of theseapproaches is to make Macleans more meaningful toconsumers than competitive brands and to be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 25, 1975
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Citation

, C. (1975a, January 25). Nevis advertising research. ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/nevis-advertising-research


Research reports

Binaca

Ciba-Geigy plans to launch an aerosol breath freshenerspray called BINACA in the UK. This company brandhas achieved success in both North America and othercountries, and it is probably intended to follow thesame format in the UK. Consumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 23, 1975
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Citation

, C. (1975a, January 23). Binaca. ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/binaca


Research reports

Qualitative research into Three Wishes advertising developments

Three Wishes Foam Bath has to date been advertisedon an extrinsic benefit platform, majoring on the theme 'to make you feel more beautiful'.This research was undertaken to explore alternativepossible communications of Three Wishes,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 18, 1975
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Citation

, C. (1975a, January 18). Qualitative research into Three Wishes advertising developments . ANA - ESOMAR. Retrieved August 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-three-wishes-advertising-developments-