Resources Library by ANA

Unleashing Innovation in Market Research

The rapid digitisation of data in recent decades has bestowed upon us a treasure trove of information. However, the escalating need for comprehensive insights has birthed a novel approach: synthetic data. This revolutionary concept, leveraging...

Catalogue: Congress 2024

Authors: Julia Brannigan, Kerry Jones

Companies: Bulbshare Ltd, Greencore Group

January 1, 1970

Green Money

Sustainability is becoming the new global currency that provides binding fundamental principles guiding the banking industry toward a long-term viability and societal impact. Banks are increasingly integrating environmental, social and governance...

Catalogue: Congress 2024

Authors: Lester Sualog, Beatrice Dy

Companies: Bank of the Philippine Islands, PureSpectrum

January 1, 1970

Tracking What Matters

Traditional brand tracking has long relied on predefined attributes, often derived from qualitative research or stakeholder input. While effective, these methods risk overlooking the dynamic and evolving ways consumers engage with brands in real...

Catalogue: Congress 2026

Authors: Imran Khan, Fiona Buchanan, Adhil Patel, Kyle Findlay, Aldu Cornelissen

Companies: MDI, Kellogg Company (Kellanova)

January 1, 1970

Creativity for thrival

Change isn?t coming. It?s already here. And it?s only speeding up. In this fast-paced, inspiring session, you?ll zoom out to see where we fit on the Cosmic Calendar, then zoom in to discover how creativity can become your ultimate ?thrival skill.?...

Catalogue: Congress 2025

Author: Rich Armstrong

January 1, 1970

Drawing Attention

Learn the hidden design principles that steer attention. See the skills that have been passed down from the traditional art masters and show participants how to apply those principles before testing, to craft better hypotheses, briefs, and...

Catalogue: Congress 2025

Author: Brandon Heim

Company: ESOMAR

January 1, 1970

Making a difference #OneDay at a time

We are proud to launch the very first OneDay, an ESOMAR Foundation initiative that connects charities and non-profits with research professionals ready to dedicate their skills to the great challenges of our time. Our first partner is Radio Free...

Catalogue: Congress 2025

Author: Mayke Harkema

Companies: Radio Free Europe, SKIM, ESOMAR

January 1, 1970

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January 1, 1970

Emotion-Inducing Fragrances

Sol de Janeiro (SdJ), a brand experiencing significant success with limited edition (LE) scents, often seeks to understand which fragrances resonate most strongly with consumers. This knowledge contributed to guiding their decision to transition...

Catalogue: Congress 2024

Authors: Nikolai Reynolds, Davide Baldo, Manuel Garcia-Garcia, Brittany Calvert, Mariana Kolomayets, Ashley Ericksen, Adriana Mora

Companies: Sol de Janeiro, IPSOS

January 1, 1970

Navigating the Epic Journey to Net-Zero

On the epic journey to mitigate the effects of climate change, the transition to electric cars stands at a pivotal crossroads. Like Odysseus, we need to navigate the perils ahead?can we overcome the challenges and steer towards a cleaner, healthier...

Catalogue: Congress 2024

Authors: Richard Hebditch, David Voxlin

Companies: SKIM, Transport & Environment (T&E)

January 1, 1970