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Research papers

Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing)

The implementing of an ISM in a firm is a long and complex operation as it is not only a question of the construction of technical tools, but equally and especially the insertion in the firm of a work method placing data processing at the service of...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Jean-Mathieu Paoli, Robert Jeanteur
August 1, 1971
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Citation

Paoli and Jeanteur (1971a, August 01). Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing). ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/measuring-efficiency-of-commercial-actions-with-the-help-of-a-ism-information-system-for-marketing-


Research reports

Qualitative research on Sovereign advertising

This research was undertaken in order to assess reactions to samples of a proposed new campaign, along with other sample advertisements for Sovereign. An attempt was made to examine how the proposed campaign measured up to preset research objectives....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on Sovereign advertising . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-sovereign-advertising-


Research reports

Qualitative research on gas lamps

This report sets out the results, conclusions and recommendations, drawn from a qualitative study on consumer responses to Victorian Style Gas Lamps. The research objectives were:1. To ascertain how respondents felt about the exterior of their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on gas lamps. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-gas-lamps


Research reports

Qualitative research on radio Luxembourg adverting for Barclays

Three new radio commercials for Barclays Bank were broadcast on Radio Luxembourg until the end of July,1971. The commercials are aimed at young people (16-24), who make up the bulk of listeners Radio Luxembourg. The commercials are intended to:a....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on radio Luxembourg adverting for Barclays. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-radio-luxembourg-adverting-for-barclays


Research reports

Attitudine and behavioural research study

The purpose of this research study was, therefore, to investigate consumer shopping behaviour and the attitudes and motivations underlying such behaviourfrom a psychological viewpoint. This approach was intended to provide the C.W.S. with benchmark...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 16, 1971
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Citation

, C. (1971a, July 16). Attitudine and behavioural research study. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/attitudine-and-behavioural-research-study


Research reports

Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III

The Ford Cortina Mark III was introduced to the home market in 1970, following the successful Mark I and Mark II versions. For a number of reasons, the launch was less successful than had been expected and a relaunch has beenproposed for September...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-attitudes-and-awareness-of-the-ford-cortina-mark-iii


Research reports

Exploratory research report "Bird's Eye Country" advertising

The broad objectives of this research were to identify the major elements in motivations, beliefs, and attitudes covering Frozen Vegetables. Bird's Eye Country advertising was studied in detail in order to clarify what role advertising is and could...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Exploratory research report "Bird's Eye Country" advertising. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/exploratory-research-report-bird-s-eye-country-advertising


Research reports

Results of qualitative research on the Quosh foil cap

The Marketing Department of Beechams Products Divisions has proposed a change in the existing Quash foil cap, which would eliminate certain production problems. It is being suggested that the existing smooth gold foil cap which covers the screw cap...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Results of qualitative research on the Quosh foil cap. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/results-of-qualitative-research-on-the-quosh-foil-cap


Research reports

Qualitative research on Macleans fluoride commercials

Four potential TV commercials have been produced by Leo Burnett for the advertising of Macleans White fluoride toothpaste. The commercials are based on the proposition that Macleans White fluoride will make teeth excitingly white and will strengthen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
×

Citation

, C. (1971a, July 01). Qualitative research on Macleans fluoride commercials . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-fluoride-commercials-