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Research papers

The measurement of fashion

ICI Fibres' products are sold to a variety of industries, but this paper is concerned only with the apparel textile trade. The position of ICI in this trade is shown in a highly simplified diagram of the main stages in the textile pipeline from fibre...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: J. l. Harrison, A. M. Hughes
December 4, 1974
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Citation

Harrison and Hughes (1974a, December 04). The measurement of fashion. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/the-measurement-of-fashion


Research papers

Concluding remarks

Since this was the first ESOMAR seminar on Fashion Research, there was no precedent to provide any guidelines. At the first programme committee meeting, we again tackled this problem. We didn't manage to come to any conclusions about what we really...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Susan P. Douglas
December 4, 1974
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Citation

Douglas, S. P. (1974a, December 04). Concluding remarks. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/concluding-remarks


Research papers

Some approaches to forecasting in the domain of clothing

Several qualitative and quantitative approaches of the consumers have been developed. We shall give some examples of the feminine market, because it is more influenced by the fashion than the masculine and the children markets, which have also been...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Jean-François Boss
December 4, 1974
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Citation

Boss, J. (1974a, December 04). Some approaches to forecasting in the domain of clothing. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/some-approaches-to-forecasting-in-the-domain-of-clothing


Research papers

How to reduce uncertainty linked to fashion

As consultants, we have been usually involved in reducing uncertainty associated with marketing decisions in large international companies. It means in general implementing simulation models based on more or less complex internal information systems....

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: Jean-Mathieu Paoli, B. Salsé
December 4, 1974
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Citation

Paoli and Salsé (1974a, December 04). How to reduce uncertainty linked to fashion. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/how-to-reduce-uncertainty-linked-to-fashion


Research papers

Innovation in the male fashion market

This paper is based on the preliminary findings from a survey of 500 male suit purchasers (together with a qualitative investigation of 100 of the respondents' wives) . The survey was designed to elicit information on aspects of consumer behaviour...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: David F. Midgley
December 4, 1974
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Citation

Midgley, D. F. (1974a, December 04). Innovation in the male fashion market. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/innovation-in-the-male-fashion-market


Research papers

Can socio-cultural trends approach constitute a useful tool in the field of fashion?

To face this situation our team has worked for several years to perfect a system designed to detect and to monitor socio-cultural trends. The system presently functions as a syndicated service.

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Alain de Vulpian
December 4, 1974
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Citation

de Vulpian, A. (1974a, December 04). Can socio-cultural trends approach constitute a useful tool in the field of fashion?. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/can-socio-cultural-trends-approach-constitute-a-useful-tool-in-the-field-of-fashion-


Research papers

Is the emancipation of the consumer a reality?

We can speak of this emancipation when the end-user is more demanding in his or her purchases. When people buy much more in relation to their actual needs.

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: H. Looser
December 4, 1974
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Citation

Looser, H. (1974a, December 04). Is the emancipation of the consumer a reality?. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/is-the-emancipation-of-the-consumer-a-reality-


Research reports

Qualitative research on Black Magic packaging

This report contains the results of two consecutivestudies on Black Magic packaging:Part 1 examined responses to several alternatives'rose' designs and to a stiffer lid. Thiswas based upon 6 group discussions.Part 2 examined responses to the red...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1974
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Citation

, C. (1974a, December 03). Qualitative research on Black Magic packaging . ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-packaging-


Research reports

Tobacco substitute

This report is primarily concerned with the findingsfrom the group discussions and these are primarilyconcerned with differences in the panels testingdifferent products on Extended Usage. The mainresults of the quantitative research have been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1974
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Citation

, C. (1974a, December 02). Tobacco substitute. ANA - ESOMAR. Retrieved November 26, 2025, from


https://ana.esomar.org/documents/tobacco-substitute