Author: "John Palmer

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Research papers

Manufacturer-retailer interface

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Date: August 1, 1975
Authors: Richard A. Westwood, John Palmer, Brian C. Pymont

Research papers

A survey of market modelling practice

Catalogue: Seminar 1975: Market Modelling
Date: June 4, 1975
Author: John Palmer

Research papers

Market research and the decision maker

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Author: John Palmer