Author: "John Parfitt

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Research papers

Developments in youth tourism in recent decades and their impact on the youth hostel movement In Europe

Catalogue: Seminar 1991: Travel And Tourism Transition
Date: June 15, 1991
Authors: John Parfitt, Andrew Chinneck

Research papers

Developing a rounder tea

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Authors: Ian Prutton, John Parfitt, Adam Phillips

Research papers

Advertising effectiveness and marketing productivity where the market cannot afford too much electronic wizardry: The experience of creating and running a single source panel in India

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Debi Prokash Basu, John Parfitt

Research papers

The central Adlab experience with single source data

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Author: John Parfitt

Research papers

Panel research

Catalogue: Consumer Market Research Handbook
Date: August 1, 1986
Author: John Parfitt

Research papers

Summing up

Catalogue: Seminar 1982: The Effective Use Of Panels
Date: June 15, 1982
Author: John Parfitt

Research papers

Panels

Catalogue: Seminar 1982: The Effective Use Of Panels
Date: June 15, 1982
Authors: Heinrich Pemsel, John Parfitt

Research papers

Determining optimum pricing in closed universe prediction panels

Catalogue: Seminar 1982: The Effective Use Of Panels
Date: June 15, 1982
Author: John Parfitt

Research papers

Panel prediction techniques

Catalogue: ESOMAR Congress 1980: Taking Stock
Company: Colgate-Palmolive
Date: September 1, 1980
Authors: John Parfitt, Reg Clay

Research papers

Tailor-made panels combining the advantages of ad-hoc survey and consumer panel methods

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Author: John Parfitt

Research papers

A general summary of the types of panels in use, their common characteristics and some of the technical considerations involved in their operation

Catalogue: Seminar 1972: Panels
Date: June 15, 1972
Author: John Parfitt

Research papers

The application of panel techniques to promotion measurement

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: John Parfitt