Author: "John Rice

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Research papers

The impact of consumers' commitment to existing brands on new product launch strategies

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Date: September 1, 1999
Authors: John Rice, Jan Hofmeyr

Research papers

The added value of a two year guarantee

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Date: June 15, 1989
Authors: John Rice, Derek Russell

Research papers

The measurement of perception and motivation

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Author: John Rice

Research papers

Strategic marketing needs strategic research

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Date: June 15, 1983
Author: John Rice

Research papers

Analysis of the effect on grocery sales of different promotional strategies

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Date: June 15, 1982
Author: John Rice