A move from autocracy to democracy, political polling is coming of age in some countries. Hear what is happening in Indonesia and Myanmar from two of the ESOMAR Country representatives.
ESOMAR Representatives APAC Tour
This paper provides an estimation of the market turnover for the market research industry in Asia and a forecast for GDP growth and market research industry growth for 2002 - 2006. In additional trends that may affect the economy in Asia are identified. Key issues concerning the market research industry in Asia are discussed. A final section focuses on what research buyers in Asia may expect.
The market research industry in Asia Pacific has recently undergone three major shocks: the globalisation of the Asian industry, the economic crisis, and the beginning of the internet era. This paper explores where the market research industry in Asia Pacific stands today and offers some views on where this industry is heading.
This paper estimates the size of the market research industry and relates size and growth of the industry to (.DP, C.NP per capita and to the advertising industry with comparisons from developed countries in Europe and elsewhere. Analysis has shown that size of the market research industry relates closely to GDP absolute size in value size while growth relates closely to GDP annual growth. Generally the market research industry grows at three times the GDP growth for that country. The second part of this paper analyses the effect of globalization of the market research industry in Asia. Globalization has been swift in recent years and shows no sign of abating. Within the next few years, global market research companies will account for 85% - 90% of market research business in Asia.