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Research papers

Post-seminar comments

Marketing Research has proven great value for Migros in the day-to-day business. Migros could base several important product decisions on research studies. In retrospective we can say that these decisions, based on marketing research, have shown...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: P. Buchert, P. Hochuli
April 1, 1974
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Citation

Buchert and Hochuli (1974a, April 01). Post-seminar comments. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/post-seminar-comments


Research papers

The USEGO story

In the late sixties, the commercial and financial situation of USEGO, largest consumer cooperative of Switzerland, had become extremely critical. The Marketing Department of Allgemeine Treuhand AG, Zurich, was charged to elaborate a new marketing...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Peter Welti
April 1, 1974
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Citation

Welti, P. (1974a, April 01). The USEGO story. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/the-usego-story


Research papers

Available and published statistics in the field of the European retail market

The paper discusses four areas of published statistical information on retailing in Europe that are of importance to retail management. These are, general economic trends, trends in retail organisation, data on performance and trends as between...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: James B. Jefferys
April 1, 1974
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Citation

Jefferys, J. B. (1974a, April 01). Available and published statistics in the field of the European retail market. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/available-and-published-statistics-in-the-field-of-the-european-retail-market


Research papers

The information systems of large retailers

This paper deals with information systems in a department store environment (as a large retailer). Management information is mainly concerned with short-range problems, since retailers in general and department store retailers in particular manage in...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Kurt W. Grässle
April 1, 1974
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Citation

Grässle, K. W. (1974a, April 01). The information systems of large retailers. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/the-information-systems-of-large-retailers


Research reports

Qualitative research on the development of a new Du Maurier brand

A further consideration is being given to the developmentof a Super C brand making use of the Du Mauriername and targeted mainly at women. Some previousresearch on the associations with Du Maurier wascarried out by CRAM. Researchwas required to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 19, 1974
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Citation

, C. (1974a, March 19). Qualitative research on the development of a new Du Maurier brand. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-development-of-a-new-du-maurier-brand


Research reports

Leisure and reaction in the Rouen area

This research was commissioned by MPC and AssociatesLtd., to explore leisure activities and needs in thearea South-East of Rouen as background information relevant to a proposal to build a recreation centre inthat area. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1974
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Citation

, C. (1974a, March 18). Leisure and reaction in the Rouen area. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/leisure-and-reaction-in-the-rouen-area


Research reports

Qualitative research report on oil of Ulay press advertising

As a result of a complete change in approach in Oilof Ulay print advertising, research was required toevaluate attitudes towards the new advertisements,in relation to:1. The old-style advertising including theinterim campaign and;2. Competitive...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1974
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Citation

, C. (1974a, March 18). Qualitative research report on oil of Ulay press advertising . ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-report-on-oil-of-ulay-press-advertising-


Research reports

Qualitative research into Dairy Box advertising strategy

The general purpose of this research is to provide dataand guidelines on the strategies which Dairy Boxadvertising could usefully adopt for future development. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1974
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Citation

, C. (1974a, March 18). Qualitative research into Dairy Box advertising strategy. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-dairy-box-advertising-strategy


Research reports

Qualitative research on 'Film Stars'

This research was conducted in order to:1. Establish what consumers understand by 'FilmStars', who they are, how ideas about them arederived, feelings about them, etc;2. Examine how consumers feel that 'Film Stars'have changed and in what sorts of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 13, 1974
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Citation

, C. (1974a, March 13). Qualitative research on 'Film Stars'. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-film-stars-