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Research papers

The theory and practice of index construction, illustrated with an index of anomie

The concern with Quality of Life and the large numbers of social indicators that are being identified as relevant to quality of life, raises political and ethical questions in respect of choices that must be made from among them. The necessity to...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: E.J. Van Goudoever
September 1, 1973
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Citation

Van Goudoever, E. (1973a, September 01). The theory and practice of index construction, illustrated with an index of anomie. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/the-theory-and-practice-of-index-construction-illustrated-with-an-index-of-anomie


Research papers

Using government data for research and instruction

Data files developed by the government are frequently very large consisting, in some cases, of many millions of logical records. The needs of those who would do secondary analysis of these data have not necessarily been a factor in determining either...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Judith S. Rowe
September 1, 1973
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Citation

Rowe, J. S. (1973a, September 01). Using government data for research and instruction. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/using-government-data-for-research-and-instruction


Research papers

Consumerism

TNA has been investigating social trends as they affect consumer behaviour. Five groups of trends have been covered and the fifth group of trends, namely Consumerism, which is discussed in detail in this paper. The paper discusses studies of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
September 1, 1973
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Citation

Nelson, E. H. (1973a, September 01). Consumerism. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/consumerism


Case studies

Data-banks in theory and in practice

Data-banks do not grow up on their own. They are constrained by the objectives of the researchers or administrators who build them, and by the institution or environment that they relate to. Ideally they imply and require systematic planning. In...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Naomi E. Mcintosh
September 1, 1973
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Citation

Mcintosh, N. E. (1973a, September 01). Data-banks in theory and in practice . ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/data-banks-in-theory-and-in-practice-


Research papers

Marketing planning in a Western company of a multinational type (French)

This paper is based on the observation of the way several European Companies operate; these Companies manufacture and market consumer goods and belong to a large international Concern. Their relatively homogeneous operating methods, in spite of the...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: P. Pigenet
September 1, 1973
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Citation

Pigenet, P. (1973a, September 01). Marketing planning in a Western company of a multinational type (French). ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/marketing-planning-in-a-western-company-of-a-multinational-type-french-


Research papers

Teaching research methods through secondary analysis

After considering some problems in more traditional ways of teaching research methods, this paper discusses how archived data may be used in teaching graduate level courses in this subject in political science and sociology. The discussion is based...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Ada W. Finifter
September 1, 1973
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Citation

Finifter, A. W. (1973a, September 01). Teaching research methods through secondary analysis. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/teaching-research-methods-through-secondary-analysis


Research reports

Intensive psycho-economic research amongst 'young executives' (ID)

This research is a continuation of the Motivational Research Programma in which 'Young Executives' were examinedas a further key sector to Barclays. Young Executives aredefined here as being in the 25-45 year age range, earning£2,500- £6.000....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1973
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Citation

, C. (1973a, September 01). Intensive psycho-economic research amongst 'young executives' (ID). ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/intensive-psycho-economic-research-amongst-young-executives-id-


Research papers

Research uses of benefit records of the unemployment insurance commission

Secondary analysis of benefit records of the Unemployment Insurance Commission is presented as a promising method for research on unemployment problems in Canada. This analysis will be conducted on a data bank or archive using a one percent sampling...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Bernard Portis
September 1, 1973
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Citation

Portis, B. (1973a, September 01). Research uses of benefit records of the unemployment insurance commission. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/research-uses-of-benefit-records-of-the-unemployment-insurance-commission


Research papers

Example of a planning system for the community Of Worpswede

The communities in the Federal Republic of Germany are confronted with continually changing environmental conditions, which necessitate a constant checking of their attitudes and a systematic, purposive and long-range-efficient adjustment work. The...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich M. Ruczinski
September 1, 1973
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Citation

Ruczinski, E. M. (1973a, September 01). Example of a planning system for the community Of Worpswede. ANA - ESOMAR. Retrieved September 21, 2025, from


https://ana.esomar.org/documents/example-of-a-planning-system-for-the-community-of-worpswede