Author: "Joseph Lion

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Research papers

A method for evaluating the importance of perceived attributes

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Date: June 15, 1998
Authors: Daniel Bachelet, Joseph Lion

Research papers

A method for evaluating the importance of perceived attributes applied to the development and positioning of new products (French)

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Daniel Bachelet, Joseph Lion

Research papers

A method for evaluating the importance of perceived attributes applied to the development and positioning of new products

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Daniel Bachelet, Joseph Lion

Research papers

A method for processing Kelly Grids

Catalogue: Paper 1978: Analysis of Data
Date: February 1, 1978
Authors: Joseph Lion, Jacques Braun

Research papers

Influence of the utilization of multivariate techniques on the quality of studies (French)

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Author: Joseph Lion

Research papers

Influence of the utilization of multivariate techniques on the quality of studies

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Author: Joseph Lion

Research papers

Segmentation and cluster analysis

Catalogue: Seminar 1972: Segmentation And Typology
Date: June 15, 1972
Author: Joseph Lion