In addition to this survey on legal regulations for advertising, the marketing concept is relatively a new branch in Yugoslavia and therefore there are still not any special legal regulations neither for the advertising nor for other respective activities. But these are developed under the specific conditions of the Yugoslav system in which the companies are fully independent in their decision-making and develop the model of a self-governed economy, which seems to be of a growing interest in the West as well as in the East.
According to the researches performed up to now may be seen that the results of such and similar inquiries may very efficiently contribute to making such decisions (measures) which will influence upon the recovery of economic trends and improvement of market situation. With regard to the experiences gained by previous inquiries smaller sampling of enterprises should be made in future, but their influence upon production of the special branch should be taken into account. Four inquiries per year should be made. The research results illustrate a very significant differentiation in the operation of the enterprises under economic reform. In addition to several (many) technological factors, the prosperity of the enterprises is also influenced frequently by such factors as: organization, business policy and staff situation especially