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Research papers

France

This paper is based upon:A) the writer's knowledge of the market in France;B) Contacts with other agencies involved in IMR and " in-house " industrial market research departments.

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Jean Oddou
October 1, 1981
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Citation

Oddou, J. (1981a, October 01). France. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/france


Research papers

International corporate image research

This paper offers an overview of the types of objective set for corporate image programmes, and discusses the problems of target group definition in an international context. It argues that more attention should be given to the processes of opinion...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Nicholas Winkfield
October 1, 1981
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Citation

Winkfield, N. (1981a, October 01). International corporate image research. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/international-corporate-image-research


Research papers

Accommodating national differences in international approaches

The paper sets out to discuss some general aspects which affect the communicative value of pharmaceutical advertising effectiveness in general. After some general statements on international campaigns as a means to communicate with doctors a...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Richard L.P. Hugen
September 9, 1981
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Citation

Hugen, R. L. (1981a, September 09). Accommodating national differences in international approaches. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/accommodating-national-differences-in-international-approaches


Research papers

Views and experiences of a manufacturer

The paper is based on the past years experience of a worldwide operating pharmaceutical company in the area of international survey research among the medical profession. The company has tried different approaches from the very decentralized approach...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Rudi Meyer
September 1, 1981
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Citation

Meyer, R. (1981a, September 01). Views and experiences of a manufacturer. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/views-and-experiences-of-a-manufacturer


Research papers

Views and experiences of an agency

So far as the innovative sector of the pharmaceutical industry itself is concerned, the paper describes the extent to which various manufacturing companies have developed an international dimension and the broad categories into which they fall in...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Michael R. Pratt
September 1, 1981
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Citation

Pratt, M. R. (1981a, September 01). Views and experiences of an agency. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/views-and-experiences-of-an-agency


Research papers

Data collection methods applied in Algeria, Egypt, Turkey and Colombia

The paper discusses a number of primary data collection methods applied in Algeria, Egypt, Turkey and Colombia as part of an empirical research project with the purpose to evaluate the marketing of six protein-rich food products to malnourished...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Viveka Linde
Company: Marknads Systematik AB
September 1, 1981
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Citation

Linde, V. (1981a, September 01). Data collection methods applied in Algeria, Egypt, Turkey and Colombia. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/data-collection-methods-applied-in-algeria-egypt-turkey-and-colombia


Research papers

Researching different promotional approaches

This paper attempts to describe: A) Different current approaches to promotional campaigns by multi-national pharmaceutical companies; B) Different approaches to researching these campaigns; C) A proposed method of research which minimises cost but...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Colin N. Maitland
September 1, 1981
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Citation

Maitland, C. N. (1981a, September 01). Researching different promotional approaches. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/researching-different-promotional-approaches


Research papers

The changing scene in international pharmaceutical marketing research

Because of fundamental changes in the nature of pharmaceutical marketing, there has been a considerable increase in the demand for pharmaceutical market research. There is now: increasing competition, increasing need for marketing skills and...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Clifford H. Jellett
Company: Harris Interactive (Europe)
September 1, 1981
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Citation

Jellett, C. H. (1981a, September 01). The changing scene in international pharmaceutical marketing research. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-changing-scene-in-international-pharmaceutical-marketing-research


Research papers

The restructuring of Japan's pharmaceutical business

Japan has only rudimentary pharmaceutical distribution capabilities overseas where competition is also intense. Thus, the outlook for the current core of the national Japanese pharmaceutical industry is bleak. There is no clear evidence that a...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Leif Schaumann
September 1, 1981
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Citation

Schaumann, L. (1981a, September 01). The restructuring of Japan's pharmaceutical business. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-restructuring-of-japan-s-pharmaceutical-business