Author: "Kaj Storbacka

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Research papers

Managing customer relationship profitability

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Date: June 15, 1994
Authors: Kaj Storbacka, Aulikki Luukinen

Research papers

Monitoring the customer base to achieve profitability

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Date: June 15, 1992
Authors: Mikael Paltschik, Kaj Storbacka