Resources Library by ANA

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French)

In response to the far-reaching changes that have occurred in the banking industry since the early 1960s, we were led to resort to sophisticated research, constantly broadening the field of factors brought in to explain our customers' behaviour In...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Bernard Sue

June 15, 1982

The future of television audience measurement in Europe

The objects of this paper are firstly to consider the key elements associated with the choice of research techniques (Section 2) and then to examine the recent changes taking place and their effects on consumer choice of broadcast material and...

Catalogue: Seminar 1982: Improving Media Research

Author: Stephan Buck

June 15, 1982

The impact of generic supermarket products in the United Kingdom

In 1976 the first generic range was launched by Carrefour in France, since when the concept has been adopted in many parts of the world. Their penetration has varied considerably between countries, depending in part upon existing own label strength...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Peter McGoldrick

June 15, 1982

The Italian woman in the 1980s

The research, which was carried out in different phases (qualitative/quantitative) and with a sophisticated methodology on a final sample of 3000 women, clearly highlighted the greatest variability of the universe of Italian women. A particularly...

Catalogue: Papers 1982: Social Research And Prediction

Authors: Arnaldo Aisa, Luisa Pogliana

June 15, 1982

The London experiment

We may take the primary objective of the basic readership survey in each country to be to obtain for large numbers of publications estimates of average issue readership that are repeatable and stable, acceptably accurate and free from biases between...

Catalogue: Seminar 1982: Improving Media Research

Author: Pym Cornish

June 15, 1982

Panel research

For those of us from a manufacturing environment panel research means to an overwhelming degree continuous monitoring of markets through retail and consumer panels. In the UK the key operators are Nielsen and Audits of Great Britain (AGB). The AGB...

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: J. T. Loughray

June 15, 1982

Radical changes in the Dutch NRS

Earlier this month a new NOP media-survey started. Not an important feat in itself. Important is, however, that it is entirely different from its predecessors - especially in the methodological aspects. The alterations are based on the results of...

Catalogue: Seminar 1982: Improving Media Research

Author: Joop L. van Vliet

June 15, 1982

Sporting activities

This paper shows a brief analysis of the present-day situation in Austria with regard to skiing - a sporting activity which is of great importance in that country. The paper focuses on the local market situation, in this case the population of...

Catalogue: Seminar 1982: Classifying Consumers

Author: Werner Till

Company: GfK

June 15, 1982

Measuring regional and local readership

Regional and local newspapers in Norway, as elsewhere, are threatened by developments within the newspaper market itself, by developments in the wholesale and retail trades, and by expected developments in the electronic media field. In this...

Catalogue: Seminar 1982: Improving Media Research

Authors: Per Langhoff, Harald Skare

June 15, 1982