Author: "Karl-Heinz Strothmann

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Research papers

Possibilities or applying branding techniques to the marketing of industrial goods

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Karl-Heinz Strothmann

Research papers

Problems and methods of the image research for production goods

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Karl-Heinz Strothmann

Research papers

Criteria for appreciating the value of interviews in the field of industrial research (German)

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: Karl-Heinz Strothmann

Research papers

Criteria for appreciating the value of interviews in the field of industrial research (English-French)

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: Karl-Heinz Strothmann