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Research papers

Pushing the hot buttons for a successful retailing strategy

The results of over 38 methodologically similar studies across retail sectors and across time are reviewed to identify determinant attributes which drive consumer store choice. Then several case studies are used to show how these results can and...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Douglas J. Tigert
June 15, 1982
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Citation

Tigert, D. J. (1982a, June 15). Pushing the hot buttons for a successful retailing strategy. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/pushing-the-hot-buttons-for-a-successful-retailing-strategy


Research papers

Research and politics in Amsterdam

I wish to discuss the way in which we in Amsterdam brought about a peaceful coexistence of information and policymaking. It may strike you that the essence of my arguments will be information and not research. The problems touch a much wider area...

Catalogue: Papers 1982: Social Research And Prediction
Author: Hans Oosterbaan
June 15, 1982
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Citation

Oosterbaan, H. (1982a, June 15). Research and politics in Amsterdam. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/research-and-politics-in-amsterdam


Research papers

Perception and positioning of private and public financial institutions (French)

On the Belgian market, private and public (or para-public) financial institutions are competing with each other and proposing certainly and at least to the public at large and to the small and middle sized companies products or services of which the...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jean Quatresooz
June 15, 1982
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Citation

Quatresooz, J. (1982a, June 15). Perception and positioning of private and public financial institutions (French). ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/perception-and-positioning-of-private-and-public-financial-institutions-french-


Research papers

Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing

Undoubtedly the housing and construction financing industry is an important segment of the national economy. Against the background of the sociological and economic changes taking place in the society of the Federal Republic in the 80s, manifold...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Rudiger Wiechers
June 15, 1982
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Citation

Wiechers, R. (1982a, June 15). Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/present-and-future-trends-concerning-residential-property-in-the-federal-republic-of-germany-in-view-of-the-public-attitude-towards-saving-and-financing


Research papers

Facing panel non-response, consequences and solutions

In this paper additional support is given to our statement that the quality of panel data must be improved before these data can be used as a firm basis for decision-making in marketing. To this end the case study is extended to cover data which...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Peter S.H. Leeflang, A. J. Olivier
June 15, 1982
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Citation

Leeflang and Olivier (1982a, June 15). Facing panel non-response, consequences and solutions. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/facing-panel-non-response-consequences-and-solutions


Research papers

Information display boards (IDB)

Information Display methodology is a laboratory procedure which consists in presenting subjects with an array of product information and permitting them to acquire as much or as little information as they wish, before, arriving at a purchase decision...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Bernard Dubois
June 15, 1982
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Citation

Dubois, B. (1982a, June 15). Information display boards (IDB). ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/information-display-boards-idb-


Research papers

Study of attitudes and motivation of staff, particularly those who come into direct contact with customers (French)

As in any large company, whether it be a financial institution or a firm in another sector altogether, a number of questions and therefore sometimes subjective, preconceived ideas exist regarding the efficiency of the sales network. The sales force...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Geneviève van Kesteren
June 15, 1982
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Citation

van Kesteren, G. (1982a, June 15). Study of attitudes and motivation of staff, particularly those who come into direct contact with customers (French). ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/study-of-attitudes-and-motivation-of-staff-particularly-those-who-come-into-direct-contact-with-customers-french-


Research papers

The change from national to international research: A turbulent journey into a changing European business and economics environment

A case history of the development of a 12 nation survey from its national origins to international execution and completion. It is an illustration of the continuing problem facing international researchers of how to conduct research that is...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Chris Jarret, Stafford Crossman
June 15, 1982
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Citation

Jarret and Crossman (1982a, June 15). The change from national to international research: A turbulent journey into a changing European business and economics environment . ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/the-change-from-national-to-international-research-a-turbulent-journey-into-a-changing-european-business-and-economics-environment-


Research papers

Loyalty of viewing

The viewing loyalty analyses discussed in this paper have a strong implication on the fact that there is a lot of information worthwhile knowing beyond tv programme ratings as such. After establishing benchmarks, media planner's daily routine will...

Catalogue: Seminar 1982: Improving Media Research
Author: Heikki J. Kasari
June 15, 1982
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Citation

Kasari, H. J. (1982a, June 15). Loyalty of viewing. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/loyalty-of-viewing