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Research papers

A new way in the measure of the interviewed's reaction

Some twenty-five years ago, in a basement laboratory at HARVARD University, a team of research psychologists led by S.S. Stevens began working to answer the question : "What is the relation between what we perceive, as human consumers, and what...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Haski, Howard R. Moskowitz
June 15, 1979
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Citation

Haski and Moskowitz (1979a, June 15). A new way in the measure of the interviewed's reaction. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/a-new-way-in-the-measure-of-the-interviewed-s-reaction


Research papers

New methods of telephone interviewing A&S/CATI

In recent years in the United States, we have witnessed rapid growth in the use of telephone interviewing in survey research. A major element of this growth has been the substitution of telephone inter- view procedures for the (apparently) more...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Irving Roshwalb, Leonard Spector, Albert Madansky
June 15, 1979
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Citation

Roshwalb, Spector and Madansky (1979a, June 15). New methods of telephone interviewing A&S/CATI. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/new-methods-of-telephone-interviewing-a-s-cati


Research papers

The gap study

This paper reports the advertising strategies developed by Foote, Cone & Belding, based on the Group Attitude Profile Study done by our client, the First National Bank of Chicago. In 1971-72, the Bank undertook one of the most extensive consumer...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Lynne O'Shea
June 15, 1979
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Citation

O'Shea, L. (1979a, June 15). The gap study. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/the-gap-study


Research papers

September 1989

It is interesting to note that computerized information retrieval is both the source of the problem and its solution. By this I mean that the availability of vast quantities of information is made possible by the databanks while, in turn, methods of...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Samuel A. Wolpert
June 15, 1979
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Citation

Wolpert, S. A. (1979a, June 15). September 1989. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/september-1989


Research papers

The concept of the free flow of medicinal products in the EEC

The free flow of goods is one of the principal objectives of the EEC Treary. In the case of the pharmaceutical industry, the implications of this concept continue to be influenced by member States' national politics and the fact that every facet of...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: E. Marsh
June 15, 1979
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Citation

Marsh, E. (1979a, June 15). The concept of the free flow of medicinal products in the EEC. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/the-concept-of-the-free-flow-of-medicinal-products-in-the-eec


Research papers

Information for management

This paper reviews the cases for optimism and pessimism about the future of Market Research presented in the brief for the 1979 ESOMAR Congress and concludes that the industry has good grounds for confidence in its own future. However, the paper...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Frank Teer
June 15, 1979
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Citation

Teer, F. (1979a, June 15). Information for management. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/information-for-management


Research papers

Public versus private opinion

This paper suggests that there is a genuine difference between people's "private opinions" and their "public opinions"; but the requirements of media contests will force research methods to concentrate almost entirely on "public opinion". The danger...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Stephen King
June 15, 1979
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Citation

King, S. (1979a, June 15). Public versus private opinion. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/public-versus-private-opinion-1841


Research papers

Treatment patterns in a changing world

This paper is about the changing market for pharmaceutical products and the response required from the market researcher when he must place his work in a future context. Various other authors will speak in considerable detail about specific aspects...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: John Poulson
June 15, 1979
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Citation

Poulson, J. (1979a, June 15). Treatment patterns in a changing world. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/treatment-patterns-in-a-changing-world


Case studies

Advertising Western companies' licenses, trade-marks and trade-names in Hungary

The paper aims at delineating the ways of advertising in Hungary the products and services manufactured or rendered on the basis of a license purchased from a Western company whose trade-mark or trade-name is made use of when marketing the product or...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Laszlo Lindner
June 15, 1979
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Citation

Lindner , L. (1979a, June 15). Advertising Western companies' licenses, trade-marks and trade-names in Hungary. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/advertising-western-companies-licenses-trade-marks-and-trade-names-in-hungary