The magazine "Se og Hor" was started in September 1978. At that time, about 2,2 million magazines were sold every week in Norway, in a community counting a total of 4 million people. The magazine was accorded a probation time of 6 months to reach a break even of about 85.000 copies a week. 100.000 copies. From the beginning, the circulation was about 100.000. Today the circulation is 220.000 copies - and "Se og Hpr" is with that the fourth biggest magazine in Norway and has occasionally been number three. The motto of the magazine is: "Se og Hor makes life happier". The contents might be compared with a mix of the American "People", the German "Hor Zu" and the Danish "Billedbladet". The total turnover in 1983 was about 10 million dollars, 80% of the income referring to the sale of the magazine, 20% to advertising sales. The increase of circulation is quite unique in the Norwegian press.
The magazine "Se og Hor" was started in September 1978. At that time, about 2,2 million magazines were sold every week in Norway, in a community counting a total of 4 million people. The magazine was accorded a probation time of 6 months to reach a break even of about 85.000 copies a week. 100.000 copies. From the beginning, the circulation was about 100.000. Today the circulation is 220.000 copies - and "Se og Hpr" is with that the fourth biggest magazine in Norway and has occasionally been number three. The motto of the magazine is: "Se og Hor makes life happier". The contents might be compared with a mix of the American "People", the German "Hor Zu" and the Danish "Billedbladet". The total turnover in 1983 was about 10 million dollars, 80% of the income referring to the sale of the magazine, 20% to advertising sales. The increase of circulation is quite unique in the Norwegian press.