You searched for: ""

ANA has found 12193 results for you, in 238 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Research in Africa (French)

This report does not pretend to deal fully with the vast subject implied by the title. Africa is an immense and varied continent and psychological and sociological research are at widely differing levels in the different parts. I cannot claim a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Charles Celier
June 15, 1959
×

Citation

Celier, C. (1959a, June 15). Research in Africa (French). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/research-in-africa-french-


Research papers

The "brand image" of the German voter

In the beginning it might be appropriate to comment briefly on the title and topic of my paper. "Brand Image" is a concept very common in advertising arid consumer research. In connection with the "German Voter" it would, in the very strict sense,...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Peter Schmitt
June 15, 1959
×

Citation

Schmitt, P. (1959a, June 15). The "brand image" of the German voter. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-brand-image-of-the-german-voter


Research papers

A new technique in matching and prediction

This paper describes a technique for the matching of population samples. The matching is achieved through prediction and the method turns-upon the combining of empirically developed predictors to give the best available predictive (or matching)...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: William A. Belson
June 15, 1959
×

Citation

Belson, W. A. (1959a, June 15). A new technique in matching and prediction. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/a-new-technique-in-matching-and-prediction


Research papers

Factor analysis in market research

In this article I shall try to consider the subject of factor analysis in market research. Anyone acquainted with the literature of factor analysis will be aware that in a single article one can neither give a complete description of the techniques...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andrew S. C. Ehrenberg
June 15, 1959
×

Citation

Ehrenberg, A. S. (1959a, June 15). Factor analysis in market research. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/factor-analysis-in-market-research


Research papers

Factor analysis in market research (French)

In this article I shall try to consider the subject of factor analysis in market research. Anyone acquainted with the literature of factor analysis will be aware that in a single article one can neither give a complete description of the techniques...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andrew S. C. Ehrenberg
June 15, 1959
×

Citation

Ehrenberg, A. S. (1959a, June 15). Factor analysis in market research (French). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/factor-analysis-in-market-research-french-


Research papers

How operational research can be used in deciding which models of a product are to be made

When the A.O.I.P. acquired the Beyraud patents concerning a starter for electric motors based on an entirely new principle, the problem arose of choosing between the different models of this equipment. For this choice, we have had recourse to a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Raoul Laffy
June 15, 1959
×

Citation

Laffy, R. (1959a, June 15). How operational research can be used in deciding which models of a product are to be made. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/how-operational-research-can-be-used-in-deciding-which-models-of-a-product-are-to-be-made


Research papers

Operations research (French)

Operations Research, in two ways, has established the basis for a new universalism. For one thing, operations research is concerned with the entire system of an organisation or enterprise inclusive of all its executives and their functions secondly...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Friedrich Wendt
June 15, 1959
×

Citation

Wendt, F. (1959a, June 15). Operations research (French). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/operations-research-french-


Research papers

Social studies and market research in Spain

Social studies are a recent development in Spain and Market Research even m«re so. It is not within our scope to give the reasons for Spains’s lagging behind' the other western countries in this field. Market research really has no history....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Manuel J. Sanchez de Celis
June 15, 1959
×

Citation

de Celis, M. J. (1959a, June 15). Social studies and market research in Spain. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/social-studies-and-market-research-in-spain


Research papers

The "brand image" of the German voter (French)

In the beginning it might be appropriate to comment briefly on the title and topic of my paper. "Brand Image" is a concept very common in advertising arid consumer research. In connection with the "German Voter" it would, in the very strict sense,...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Peter Schmitt
June 15, 1959
×

Citation

Schmitt, P. (1959a, June 15). The "brand image" of the German voter (French). ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-brand-image-of-the-german-voter-french-