AI is one of the hottest topics in the industry and its potential to enhance and improve data analysis could be considered unparalleled. But how to ensure that the AI we utilize doesn't produce bigger data gaps than it fixes?
AI is one of the hottest topics in the industry and its potential to enhance and improve data analysis could be considered unparalleled. But how to ensure that the AI we utilize doesn't produce bigger data gaps than it fixes?
Share your views on how you believe the Market Research community can strengthen the connection with Data Scientists.
SAP, the German software unicorn, stunned the market research and financial markets in 2018 by acquiring Qualtrics for $8 billion in cash. No earnouts, no deferred compensation, no stock. Cash. Tableau was recently acquired by Salesforce for nearly $17B and Bain Capital has entered into an agreement to buy 60% of Kantar from WPP. Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers. With advertising spend continuing to increase (projected to reach $280B by 2021 in the US alone), data-driven insights across multiple paradigms (customer, business and third party data) is of increasing importance and of increasing interest to investors. This panel discussion of leaders actively driving M&A activity in the marketing insights and technology vertical will discuss the key industry trends that are driving investments and acquisitions, illuminate the key differentiators driving high valuations, as well as the impact acquisitions ultimately have on research buyers.
Its been said that goldfish have an attention span of only a few seconds and that human beings are swiftly swimming down the same path. For market researchers, this trend must be addressed from multiple angles in order to continue garnering rich actionable data from survey outreach. This session investigates a recent study on the behaviour of respondents who access online surveys from mobile devices. The initial results demonstrated this behaviour as a quickly moving target, so results were updated six months after the initial findings, showing interesting response rates. Information from a survey restructuring project with eBay, in which long surveys were segmented will also be included. During this session, we will use the latest research results to analyse the best ways to reach respondents.
Its been said that goldfish have an attention span of only a few seconds and that human beings are swiftly swimming down the same path. For market researchers, this trend must be addressed from multiple angles in order to continue garnering rich actionable data from survey outreach. This session investigates a recent study on the behaviour of respondents who access online surveys from mobile devices. The initial results demonstrated this behaviour as a quickly moving target, so results were updated six months after the initial findings, showing interesting response rates. Information from a survey restructuring project with eBay, in which long surveys were segmented will also be included. During this session, we will use the latest research results to analyse the best ways to reach respondents.
In order to keep up with respondents, the market research industry must begin to marry online strategies with integrated mobile and social media outreach. A single digital platform must be considered in order to effectively reach respondents and garner rich, useable data. This paper provides an overview of emerging mobile and social networking survey methods, while also showing how content is driving the adoption of new mobile and social networking services.
This paper provides practical strategies for fostering a culture of innovation throughout your entire organization, a culture that both stimulates and places a high value on creative thinking and teamwork.