Author: "Lance de Masi

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Research papers

Brand fitness

Catalogue: MENAP Forum 1996: Pressure On Profit
Date: March 1, 1996
Authors: Harout Krikorian, Lance de Masi

Research papers

Agencies' problems with advertisers in the Middle East

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Date: January 1, 1994
Authors: Lance de Masi, Harout Krikorian

Research papers

Advertisers' problems with agency service in the Middle East

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Authors: Harout Krikorian, Lance de Masi