Author: "Laurent Florès

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Research papers

From 'weak signals' to successful product development

Catalogue: ESOMAR Technovate Conference 2003
Company: Moskowitz Jacobs Inc.
Date: January 26, 2003
Authors: Andrea Maier, Howard R. Moskowitz, Laurent Florès

Research papers

Crossing the knowledge and corporate boundaries to systematize invention and innovation

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Moskowitz Jacobs Inc.
Date: September 22, 2002
Authors: Jeffrey Ewald, Jacqueline Beckley, Charles E. Cleveland, Teri Curran Mascuch, Howard R. Moskowitz, Laurent Florès

Research papers

Beyond data gathering

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Authors: Laurent Florès, Rex Briggs

Research papers

Internet advertising effectiveness

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Company: IPSOS
Date: November 1, 2000
Author: Laurent Florès