The basic concern of this paper is to expand our knowledge concerning what today's children are like and how to reach them. This presentation is divided into two parts. In the first, the theoretical reference chart on the cognitive/emotional stages of development of the child aged seven and up will be introduced, and which oriented the selection of the procedures and stimuli used in gathering the data. In the second part, the techniques which were utilised will be presented, illustrated by the study's findings concerning the child's perception in relation to family, life and society, and his/her inter-relationship with the age, sex, social class and place of dwelling variables.
The basic concern of this paper is to expand our knowledge concerning what today's children are like and how to reach them. This presentation is divided into two parts. In the first, the theoretical reference chart on the cognitive/emotional stages of development of the child aged seven and up will be introduced, and which oriented the selection of the procedures and stimuli used in gathering the data. In the second part, the techniques which were utilised will be presented, illustrated by the study's findings concerning the child's perception in relation to family, life and society, and his/her inter-relationship with the age, sex, social class and place of dwelling variables.
The original intention of "Coisas da Roga" (Country days) was to have a better understanding of the relationship between rural people in the Brazilian state of Sao Paulo - "country folks", as- they call theirselves - and the big city consumer society. Particular attention was given to one of this relationship' s vital manifestations; television as, a medium, and television commercials. By using a descriptive and exploratory method to approach a theme and a population not yet researched in Brazil, new elements arose regarding social changes caused by television as an agent of innovation.