Author: "Leendert van Meerem

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Videos

Measurement and definitions are inseparable

Catalogue: Seminar 2016: Media Return on Investment
Date: June 15, 2016
Author: Leendert van Meerem

Research papers

Television meters of the future

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: GfK
Date: June 15, 1998
Author: Leendert van Meerem

Research papers

Phone text, a form of interactive television

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Company: GfK
Date: June 15, 1994
Author: Leendert van Meerem

Research papers

Outdoor advertising audience measurement

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Author: Leendert van Meerem

Research papers

Multi media effects: Synergy between television, tv magazine and newspaper ads?

Catalogue: Seminar 1990: The Quality Of Media Information
Date: June 15, 1990
Author: Leendert van Meerem

Research papers

Changing the name of a newspaper

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Authors: Filip van Dijk, Leendert van Meerem

Research papers

The validity of radio measurement

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Date: June 15, 1987
Authors: Jan van Lil, Leendert van Meerem