You searched for: "" but we corrected it to "*"

ANA has found 1207 results for you, in 1925 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Thinking Outside the Blocks

New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). Thinking Outside the Blocks. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/thinking-outside-the-blocks-11941


Videos

Alice in customerland

Why the future of customer experience research will be more human-centeredYear 2027: customers are now craving more human care in data driven customer journeys. Envision how "augmented" research will take up the challenge through an imaginary...

Catalogue: Congress 2017: Visionary
Author: Richard Bordenave
Company: BVA Group
November 27, 2017
×

Citation

Bordenave, R. (2017a, November 27). Alice in customerland. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/alice-in-customerland-9173


Videos

Face off

Not unlike Hollywood, a young Marketing professional and a Market Researcher meet, fall in love and get married. However rather than a movie, this real life couple head instead to the ESOMAR stage to present their different perspectives (and...

Catalogue: Congress 2017: Visionary
Authors: Madhumita Chakraborty, Mukesh Kumar
December 4, 2017
×

Citation

Chakraborty and Kumar (2017a, December 04). Face off. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/face-off


Videos

How can a Chinese manufacturer discover their international customers through integrated methodologies?

Target consumers for many Chinese manufacturers are based internationally, and accessing an accurate view of their audience is more imperative than for those living in the same culture as their market. As Chervon expands further into the US and...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Alex Tu, Jeff Tsui
Company: Kantar
December 4, 2017
×

Citation

Tu and Tsui (2017a, December 04). How can a Chinese manufacturer discover their international customers through integrated methodologies?. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/how-can-a-chinese-manufacturer-discover-their-international-customers-through-integrated-methodologies--9207


Videos

The rules of the game

Key findings from new research that provides insights on the practical application of gamification techniques, particularly in APAC, are highlighted in this paper. The authors explore how differing cultural tendencies might affect someone's...

Catalogue: Asia Pacific 2017: Discoveries
Authors: April (Fanpan) Zeng, Jennifer Serrano, Pete Cape
Company: Research Now SSI
December 4, 2017
×

Citation

Zeng, Serrano and Cape (2017a, December 04). The rules of the game. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/the-rules-of-the-game


Videos

Using qualitative research to develop and understand the impact of media content in difficult contexts

BBC Media Action is the BBC's international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative...

Catalogue: Congress 2017: Visionary
Author: Sonia Whitehead
Company: British Broadcasting Corporation (BBC)
October 26, 2017
×

Citation

Whitehead, S. (2017a, October 26). Using qualitative research to develop and understand the impact of media content in difficult contexts. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/using-qualitative-research-to-develop-and-understand-the-impact-of-media-content-in-difficult-contexts


Videos

Virtual reality meets traditional research

Virtual Reality (VR) is becoming more widely available for consumers. The GfK Tech Trends Report 2017 shows an increased consumer interest in VR with 40% of UK consumers, above 18 years old, intending to buy a VR device in the next 12 months.

Catalogue: Congress 2017: Visionary
Author: Alexandra Chirilov
Company: GfK
October 26, 2017
×

Citation

Chirilov, A. (2017a, October 26). Virtual reality meets traditional research. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research-9112


Videos

The real why and the hidden who

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Puleston, Christopher Graves
Companies: Ogilvy, Kantar
September 8, 2019
×

Citation

Puleston and Graves (2019a, September 08). The real why and the hidden who. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/the-real-why-and-the-hidden-who-10722


Videos

Test launch is the new black

There is a powerful trend toward launching new products in test markets. Some organisations use this as a way to skip the stage-gate process and get to market faster in a competitive landscape, while others aim to mitigate risk. Drinkworks, an AB...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Erin Russeck, Jessica Bolger
September 8, 2019
×

Citation

Russeck and Bolger (2019a, September 08). Test launch is the new black. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/test-launch-is-the-new-black-10726