Author: "Louise A. Heslop

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Research papers

Strategic implications of product and country images

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Nicolas Papadopoulos, Judith Marshall, Louise A. Heslop

Research papers

A cross-national view of consumer predispositions toward products from foreign countries

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Date: June 15, 1986
Authors: Nicolas Papadopoulos, Louise A. Heslop, Françoise Graby, George Avlonitis