We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new consumer experience that can generate strong emotional impact that lasts and anchors itself in consumers' memory.
We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new consumer experience that can generate strong emotional impact that lasts and anchors itself in consumers memory.
With Amazon buying Whole Foods, there is no way back for the retail industry. Disruption is now.
An interactive session packed with sensory tests for you to experience first hand the impact of sensory marketing and research on consumer behavior and perception.
Rogil's innovative Sens-Pack model combines eye tracking with verbal quantitative and qualitative research techniques which enables the prediction of the success of your packaging or category management. In this paper we will prove that the added value of this multi-mode research approach goes beyond conventional research techniques.