This paper will present three case studies of experiments to conduct novel research techniques in alternative environments. The three approaches are:-Designing a taxi in which participants participate in an interview conducted by the researcher-driver.-Moderating focus groups inside a private van with passengers as participants.-Conducting shadowings with subway passengers during their home-work commute.Most techniques are still in an experimental phase, however, it opens up a world of possibilities for thinking about researching alternative contexts and advancing the qualitative research practice.
Innovation is not simply a buzzword, but is becoming a reality within organizations. Market research is positioned as the natural place for user-centered innovation within companies, but this is not always recognized. Ronald Burt's ideas concerning social networks can be used to diagnose failed innovation processes and as a solution to plan a more efficient and successful innovation strategy within organizations where MR plays a crucial role.