Author: "Luisa Pogliana

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Research papers

New opportunities for print vehicles

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Luisa Pogliana

Research papers

The multiplier effect

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Authors: Arnaldo Aisa, Luisa Pogliana

Research papers

Marie Claire in Italy

Catalogue: Seminar 1990: The Quality Of Media Information
Date: June 15, 1990
Authors: Luisa Pogliana, Arnaldo Aisa

Research papers

Marketing research plan for the launch of Auto Oggi

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Authors: Arnaldo Aisa, Luisa Pogliana

Research papers

Birthrate in decline

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Date: June 15, 1984
Authors: Arnaldo Aisa, Luisa Pogliana

Research papers

The role of the readers of Panorama and Grazia in the interpersonal communication process (Italian)

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Authors: Arnaldo Aisa, Luisa Pogliana

Research papers

The role of the readers of Panorama and Grazia in the interpersonal communication process

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Authors: Arnaldo Aisa, Luisa Pogliana

Research papers

The Italian woman in the 1980s

Catalogue: Papers 1982: Social Research And Prediction
Date: June 15, 1982
Authors: Arnaldo Aisa, Luisa Pogliana