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Research papers

The transitional years and their marketing implications

This paper initially highlights the major developmental landmarks of the adolescent period, focussing specifically on the social and psychological adjustments which are demanded of the individual. This examination not only presents a concise picture...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Authors: Anjala Ahluwalia, Sarah Wilders
June 15, 1984
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Citation

Ahluwalia and Wilders (1984a, June 15). The transitional years and their marketing implications. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/the-transitional-years-and-their-marketing-implications


Research papers

Behavioural structuring of markets by configuration frequency analysis (German)

Exact knowledge of target groups is necessary for offering products in every market. This implies to structure the market by relevant aspects. The best known and most frequently used procedures to get target groups are structural divisions (regional,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Klaus Haupt, Gerhard Batz
Company: PSYMA
June 15, 1984
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Citation

Haupt and Batz (1984a, June 15). Behavioural structuring of markets by configuration frequency analysis (German). ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/behavioural-structuring-of-markets-by-configuration-frequency-analysis-german-


Research papers

Young people and credit institutes in West Germany

In 1983 "focus" in Munich carried out a psychological study "the automated bank". From this study and also from others we know that young people accept modern banking technology but they also want the personal contact with bank officials. This is...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Author: Ulrike Hollmann
June 15, 1984
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Citation

Hollmann, U. (1984a, June 15). Young people and credit institutes in West Germany. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/young-people-and-credit-institutes-in-west-germany


Research papers

A possible solution to the problem of missing data when integrating results of studies using the same sample

In the business environment a rapid response to management questions about the development of the status and the characteristics of the marketplace is key to the success of the business entity. Particularly the marketplace for information processing...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Kees Fiolet, Peter J.A. Groot
Company: IBM Corporation
June 15, 1984
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Citation

Fiolet and Groot (1984a, June 15). A possible solution to the problem of missing data when integrating results of studies using the same sample. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/a-possible-solution-to-the-problem-of-missing-data-when-integrating-results-of-studies-using-the-same-sample


Research papers

Making it all happen: The client's point of view (French)

In a company such as Regie Renault, the weight of studies carried out outside France is naturally important. Among these a large number are undertaken by our foreign branches in their particular countries. The studies to be discussed here will be...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Daniel Leconte
June 15, 1984
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Citation

Leconte, D. (1984a, June 15). Making it all happen: The client's point of view (French). ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications-french--2525


Research papers

Assessing the effectiveness of computer-based training

Modern technology has made possible the use of distance learning on a large scale, by means of remote terminals linked by telecommunication land lines to a central computer system. Barclays Bank in GB has been developing such a system for the last...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Robert J. Mortimer, Roger J. Stubbs
June 15, 1984
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Citation

Mortimer and Stubbs (1984a, June 15). Assessing the effectiveness of computer-based training . ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/assessing-the-effectiveness-of-computer-based-training-


Research papers

Behavioural structuring of markets by configuration frequency analysis

Exact knowledge of target groups is necessary for offering products in every market. This implies to structure the market by relevant aspects. The best known and most frequently used procedures to get target groups are structural divisions (regional,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Gerhard Batz, Klaus Haupt
Company: PSYMA
June 15, 1984
×

Citation

Batz and Haupt (1984a, June 15). Behavioural structuring of markets by configuration frequency analysis. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/behavioural-structuring-of-markets-by-configuration-frequency-analysis


Research papers

For a better understanding of individuals

This new material can be analysed in the same way as verbal material. We start with a content-analysis and a symbolic, metaphorical and psycho-analytical interpretation of the signs sent out, just as we would with words. The only difference is that...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: Marianne de Souza
June 15, 1984
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Citation

de Souza, M. (1984a, June 15). For a better understanding of individuals. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/for-a-better-understanding-of-individuals


Research papers

Research for more effective product assortment decisions

The main purpose of this paper is to describe how specific research methods were used to support the decision making regarding the very recent introduction of new cooking equipment on the Dutch market. Specific characteristics of this market...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: René Striekwold, Wytze J. Feringa, Rob R. van den Heuvel
Company: Philips International
June 15, 1984
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Citation

Striekwold , Feringa and van den Heuvel (1984a, June 15). Research for more effective product assortment decisions. ANA - ESOMAR. Retrieved October 28, 2025, from


https://ana.esomar.org/documents/research-for-more-effective-product-assortment-decisions