Author: "Mahmoud Aboul-Fath

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Research papers

Research can be innovative too

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Procter & Gamble
Date: September 22, 2002
Authors: Richard Herbert, Mahmoud Aboul-Fath

Research papers

Copy research... who needs it?

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Company: Procter & Gamble
Date: January 1, 1994
Author: Mahmoud Aboul-Fath

Research papers

What advertisers expect from TV audience research and what they actually get

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Company: Procter & Gamble
Date: June 15, 1992
Author: Mahmoud Aboul-Fath

Research papers

Ariel high suds detergent in Egypt

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Companies: Procter & Gamble, RadaResearch & Public Relations Company
Date: June 15, 1992
Authors: Mahmoud Aboul-Fath, Loula Zaklama