Author: "Marc Carpentier

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Research papers

Brand identity management in the context of global brands

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Company: Danone
Date: October 28, 2001
Authors: Caroline Ollivier-Lamarque, Isabelle Herbert Collet, Marc Carpentier

Research papers

How people live in a network society

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Date: June 15, 1998
Authors: François-Rene Crocquet, Marc Carpentier

Research papers

The usefulness of complex and pluricausal thinking in qualitative research

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Date: June 15, 1993
Authors: Françoise Leconte, Marc Carpentier