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Videos
Do emotions in advertising drive sales?
Ads that evoke emotions keep us entertained and are more memorable, but do they really drive product sales? To answer this question, we use facial coding to quantitatively measure peopleâs tacit emotional responses to ads, and then model the...
Catalogue: Congress 2013: Think Big
Authors: Evan Kodra, Rana El Kaliouby, Daniel McDuff
June 15, 2013
Videos
Fidorka re-launch in the Czech Republic
Fidorka is famous Czech heritage brand. When Kraft Foods bought LU biscuits company owning this brand, it had to deal with long term decreasing sales. Additionally, the brandâs latest positioning was cannibalizing KF making it less relevant...
Catalogue: Congress 2013: Think Big
Authors: Jiri Michal, Jaroslav Cir
June 15, 2013
Videos
Using GPS analytics and in-the-moment mobile
Recent advances allow us to mine GPS data to understand actual shopper journeys. The new technology even lets us detect visits and trigger mobile surveys to shoppers when they are inside specific stores. But how are these technologies relevant for...
Catalogue: Congress 2013: Think Big
Author: Thaddeus R. F. Fulford-Jones
June 15, 2013
Videos
Using the evidence
Traditional interviewing is heavily reliant on recall and reporting accuracy by a subject. New technology such as wearable lifelogging camera technology allows ethnographic information to be captured passively and over long periods of time. This...
Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Robert Cook, Fiona Naughton
Company: Firefish
June 15, 2013
Videos
Peace by piece
Our world knows many conflicts which stand in the way of global peace; civil wars and political unrest, global economic and financial crises, terrorist acts, lack of food security, access to safe water and the list goes on. Will these issues of...
Catalogue: Congress 2013: Think Big
Authors: Jean-Marc Leger, Ijaz Shafi Gilani
June 15, 2013
Videos
President's address
Highlights and personal reflections from Dan Foreman, ESOMAR President.
Catalogue: Congress 2013: Think Big
Author: Dan Foreman
June 15, 2013
Videos
Skateistan
As a social researcher in Australia, Oliver Percovich studied the economic and social costs of emergencies and disasters. When he traveled to war-ridden Afghanistan in 2007 his plan was to find a research job in a related area. Instead, he found...
Catalogue: Congress 2013: Think Big
Author: Oliver Percovich
June 15, 2013
Videos
