Resources Library by ANA

Strategic target-group research: A new perspective for users (German)

The task and objectives we set ourselves, and which brought us to SINUS, can be described as follows: 1. Identification of the existing market segments, along with the potential demand in the business and private flight market which is relevant for...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Michael Grande, Ulrich Becker

Company: SINUS Markt- und Sozialforschung GmbH

September 1, 1990

Local VS. own marketing channels in EEC markets for a large Yugoslavian manufacturer of industrial goods

In this report, a market research project for a fairly large Yugoslavian manufacturing organization is being dealt with. Foreign markets, besides the limited domestic one, have traditionally been an economic imperative for the growth and survival of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Mile Gregoric, Mitja Tavcar

September 1, 1990

Natur's environmental barometer: Survey research as a tool in the development of precision journalism (German)

Over the past decade citizens' action groups and initiatives in areas such as disarmament or environmental protection have made increasingly clear how important the power of public opinion is. On the subject of ecology, more than any other, we are...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Edgar Piel, Dirk Maxeiner

September 1, 1990

Marketing and research today (August 1990)

The first paper of this issue is provocative! It was originally made at anESOMAR seminar on financial marketing but is relevant to any marketingbased on research. It renounces our myopic practice to evaluate too few options for every decision in the...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

August 1, 1990

An introduction to Japanese marketing

The Japanese marketers are facing a variety of challenges: The Japanese consumers are demanding better quality, uniqueness, varieties and new features. They are changing their lifestyle and values. They have more income and more time to spend....

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Mayumi Otsubo

June 18, 1990

All of the people all of the time: Using advanced autodialer technology with CATI software

The paper describes the implementation of a system using a CATI package and a predictive or statistical autodialer. The autodialer has the capacity to detect if a human voice has answered the telephone and make a connection to an available...

Catalogue: Seminar 1990: How To Cope With Data Overload

Authors: Andrew Jeavons, Ed Ross

June 15, 1990

ARF model for evaluating media

More relevant and more realistic measures of media performance are now within our grasp. We must open our minds and we must open our pocketbooks to realise the benefits these data offer for more efficient and more effective advertising campaigns....

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

June 15, 1990

Arts marketing consortia

The paper argues for the joint or co-operative approach to marketing in the arts, as a means of optimising the use of limited resources, developing audiences and raising the profile of the arts. There are many possible joint or co-operative...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Author: Madeleine A. Morton

June 15, 1990

The map is not the territory

Neuro-Linguistic Programming is a phrase that can be very off-putting, yet it sums up three very simple ideas that form the core of the insights and discoveries Grinder and Handler made. The 'Neuro' part of NLP recognises the fact that all human...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Author: Wendy Gordon

June 15, 1990