Author: "Marianne de Souza

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Research papers

Desperately seeking 'cool'

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Company: MSM
Date: October 22, 1997
Author: Marianne de Souza

Research papers

Qualitative marketing research

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Company: MSM
Date: December 1, 1995
Author: Marianne de Souza

Research papers

International qualitative research: A critical review of different approaches

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Date: June 15, 1993
Authors: Marianne de Souza, Monika Bhaduri, Timm Sweeney

Research papers

Marketing techniques and the universe of childhood and adolescence

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Company: MSM
Date: June 15, 1990
Authors: Marianne de Souza, Marguerite de la Menardiere, Pauline de Minvielle

Research papers

For a better understanding of individuals

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Author: Marianne de Souza

Research papers

Experiment on a consumer computer communication system (French)

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Date: June 15, 1982
Authors: Jean-Jacques Bertrand, Marianne de Souza

Research papers

Experiment on a consumer computer communication system

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Date: June 15, 1982
Authors: Jean-Jacques Bertrand, Marianne de Souza

Research papers

Contribution of qualitative research techniques to the definition of product and communication strategies in the holiday field

Catalogue: Seminar 1977: Travel And Tourism
Date: June 15, 1977
Author: Marianne de Souza