Resources Library by ANA

The Art of Simplicity is a Puzzle of Complexity

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and...

Catalogue: Congress 2024

Author: Ritanbara Mundrey

Company: Nestle

January 1, 1970

The Winged Goddess of Victory

In writing this paper, we were challenged to start it with a clear statement of purpose. What was the business issue being solved, and as a result of this work, what impact did the project deliver? So, right from the start, we faced a problem. There...

Catalogue: Congress 2024

Authors: Melanie Castro-Kelly, Kristin Hickey

Companies: kubi kalloo, Nike

January 1, 1970

Creating a Research Cyborg

IKEA is guided by its vision of creating a better everyday life for the many people. Their success has come from a dogged belief that product development starts from understanding life at home. This means getting to know consumers? living situations,...

Catalogue: Congress 2026

Authors: Oliver Sweet, Terje Nilstun, Grzegorz Boruc

Companies: Ikea, IPSOS

January 1, 1970

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January 1, 1970

The Book of Boobs and Project BeliEVE

We all know someone who has been impacted by breast cancer. As of 2020, 7.8 million women were diagnosed with breast cancer in the prior five years, making it the world?s most prevalent cancer (WHO, 2021). In the UK, one-in-seven women will be...

Catalogue: Congress 2024

Authors: Louise McKenna-Mayes, Toni Ward, Alice MacKinnon, Garreth Chandler

Companies: The Evolved Group, Evolved Insights, TONIBOBANDLOU C.I.C

January 1, 1970

Decoding the Tech-Nurtured Brain

If you were born after 1980, then you are someone who has grown up in the Information Age. Millennials (or Generation Y), Generation Z and Generation Alpha are often called ?digital natives? as they have grown up with access to technology and digital...

Catalogue: Congress 2024

Author: Lyndall Spooner

Company: Fifth Dimension Research and Consulting

January 1, 1970

Catalogue:

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January 1, 1970

Congress 2022 Presidential Adress

Catalogue: Congress 2022: 75th Anniversary

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January 1, 1970

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024

Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers

Companies: Human8, Philips International

January 1, 1970