Author: "Martin Simmons

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Research papers

Research on ‘below the line’ expenditure

Catalogue: Consumer Market Research Handbook
Date: August 1, 1986
Author: Martin Simmons

Research papers

Improving the standing of manufacturers among their key retail accounts

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Date: June 4, 1986
Authors: Martin Simmons, Michael Hague-Moss

Research papers

Opening of the seminar

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Author: Martin Simmons

Research papers

Market research as an aid to the corporate marketing decisions of retailers

Catalogue: Seminar 1974: Management Information For Retail Organisations
Date: April 1, 1974
Author: Martin Simmons

Research papers

Evaluating the corporate marketing policies of retail organisations

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: June 15, 1972
Author: Martin Simmons

Research papers

The paradox of memory in market research

Catalogue: ESOMAR Congress 1968
Company: Gallup International Association
Date: June 15, 1968
Authors: Henry Durant, Martin Simmons