Author: "Mary Goodyear

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Research papers

The evolution of marketing

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Date: September 1, 1999
Author: Mary Goodyear

Research papers

The evolution of marketing

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Author: Mary Goodyear

Research papers

Introduction

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Author: Mary Goodyear

Research papers

Qualitative research

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Author: Mary Goodyear

Research papers

Strategy 2000

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Date: June 15, 1993
Author: Mary Goodyear

Research papers

Understanding culture in international marketing

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Author: Mary Goodyear

Research papers

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Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Authors: Christine Orliac, Mary Goodyear

Research papers

The Arab as researcher

Catalogue: Seminar 1987: Research In Arab Countries
Date: June 15, 1987
Author: Mary Goodyear

Case studies

Marketing communication in Bangladesh

Catalogue: ESOMAR Congress 1987
Date: June 15, 1987
Authors: Mary Goodyear, Janet Gruber

Research papers

Improving corporate and strategic decision-making in West Africa

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Date: June 15, 1985
Author: Mary Goodyear

Research papers

Getting it done

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Date: June 15, 1984
Author: Mary Goodyear

Research papers

Translating qualitative research findings into successful advertising and marketing action

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Mary Goodyear