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Research reports

Qualitative research on attitudes to setting lotions

The objectives of the research reported here were toexamine attitudes to setting lotions in order to assistin the development of advertising objectives for theproduct. A series of concepts were examined in the researchto highlight possible areas of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1973
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Citation

, C. (1973a, March 08). Qualitative research on attitudes to setting lotions. ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-to-setting-lotions


Research reports

Qualitative research on skin care concepts

Beecham has decided to enter the skincare market initial background research has been carried outand based on the results of this a number of conceptshave been developed. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1973
×

Citation

, C. (1973a, March 08). Qualitative research on skin care concepts. ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-skin-care-concepts


Research reports

Attitudes to Caramac

For the majority of adults and virtually all children, Caramacwas seen as a type of chocolate, different because of itscaramel flavor and light color, but definitely chocolate.However, it was clear that Caramac was unstable in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1973
×

Citation

, C. (1973a, March 08). Attitudes to Caramac. ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/attitudes-to-caramac


Research reports

Communications testing: TV commercial Gauntlet "Young man's pint"

A pilot commercial has been produced for 'Gauntlet' which is a new Whitbread beer. To help evaluate this commercial it was exposed to a sample of consumersrepresenting the main target audience. The main purpose of this research was to obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Communications testing: TV commercial Gauntlet "Young man's pint". ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/communications-testing-tv-commercial-gauntlet-young-man-s-pint-


Magazines

European Research (March 1973)

We inresearch are not always adept at self-administeringsome few questions which are crucial to the successfulcontinuance of the industry.Whether the data collected is for application in socialplanning or to aid commercial strategy and tactics,the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
March 1, 1973
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Citation

B.V., E. (1973a, March 01). European Research (March 1973). ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/european-research-march-1973-


Research reports

Omo concept research

The research objectives fell into two parts: firstly(Stage 1) an examination of the relevance and meaning of'Brightness that freshens' to consumers; secondly(Stage 2), an examination of consumer reactions to thealternative routes of expressing the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
×

Citation

, C. (1973a, March 01). Omo concept research. ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/omo-concept-research


Research reports

Report on qualitative research on deodorant concepts

The research was required to assist in deciding betweenvarious approaches for the promotion of a newly-developeddeodorant in either Roll-on or Aerosol form or both. Theresearch was required both to provide some backgroundunderstanding of the market...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Report on qualitative research on deodorant concepts. ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-deodorant-concepts


Research reports

Qualitative research on selection boxes

The major objective of the research reported here was to ascertain the main factors affectingconsumers choice of one selection pack rather than another producing guideline - to producingpacks which will sell better.Specific objectives of the research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 19, 1973
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Citation

, C. (1973a, February 19). Qualitative research on selection boxes. ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-selection-boxes


Research reports

Qualitative research on Limmits soup in Bristol

This research was undertaken in order to assess theprobable effects of the Limmits soup range on theNutriplan franchise. Qualitative research was done inthe Bristol town test area. About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 15, 1973
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Citation

, C. (1973a, February 15). Qualitative research on Limmits soup in Bristol. ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-limmits-soup-in-bristol