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Research reports

Antiseptic bath additives

The research was required to provide more reliableinformation on the incidence of usage of antiseptics inthe bath and at the same time provide an understanding ofthe motivations behind such usage. On the assumptionthat the smell of antiseptic was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1975
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Citation

, C. (1975a, April 03). Antiseptic bath additives. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/antiseptic-bath-additives


Research reports

Temana Ltd.

Temana is considering the marketing of a range of itemsfor Home Security. As yet consideration does not involvethe introduction of new products so much as the bringingto toghter under a common name and promotional methods, anumber of items already...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1975
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Citation

, C. (1975a, March 12). Temana Ltd.. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/temana-ltd-


Research reports

Qualitative research on printed Smarties

Rowntree Mackintosh has produced an alternative toStandard Smarties, in the form of Smarties with Facesprinted on them. The research reported here was conductedin order to identify the acceptability and interest levelsof Smartie Faces, either as an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 10, 1975
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Citation

, C. (1975a, March 10). Qualitative research on printed Smarties. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-printed-smarties


Research reports

Pilot qualitative research on Project FF

This report sets out the findings from Pilot Qualitativeresearch of Project FF. Six provisional concepts wereexamined. The objectives of the Pilot were: 1. To screen reactions to the concepts,indicating whether their form wasappropriate, which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1975
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Citation

, C. (1975a, March 08). Pilot qualitative research on Project FF. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/pilot-qualitative-research-on-project-ff


Research reports

Qualitative research into the attitudes towards gravy and towards promotional and product concepts

Colman Foods have developed a new fat-based gravy product,containing flavoring, thickening, meat extracts, and meat fats. This is conceived as being readily soluble in waterand thus providing a complete gravy with the addition of water. New...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1975
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Citation

, C. (1975a, March 08). Qualitative research into the attitudes towards gravy and towards promotional and product concepts . ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-the-attitudes-towards-gravy-and-towards-promotional-and-product-concepts-


Research reports

Qualitative research on TCP gel press advertising

Two approaches had been designed for press advertising ofTCP Gel: An 'emotive' approach and 'direct' approach.The objectives of this research were:1. To assess the communication and appeal of the 'emotive' approach;2. To examine them for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 6, 1975
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Citation

, C. (1975a, March 06). Qualitative research on TCP gel press advertising. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-tcp-gel-press-advertising


Research reports

Concept and product research into pop wines

This research was undertaken to assess the likely effectiveness of the four new approaches, bearing in mindthe proposed packaging, product, price, and distribution.This involved examining consumer acceptance of the twocomplete brand concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 5, 1975
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Citation

, C. (1975a, March 05). Concept and product research into pop wines. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/concept-and-product-research-into-pop-wines


Research reports

Findus

This report covers the second of two research enquiresconducted by CRAM into Findus Commercials, incorporatingthe theme "We do it our way". About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 2, 1975
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Citation

, C. (1975a, March 02). Findus . ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/findus-


Research papers

Tracking and predicting new product penetration

Marketing research has to develop as a dynamic process if it is to fulfil its major purpose of helping management reach better decisions more quickly. Innovation is disruptive and change demands that researchers provide continuous and up-to-date...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: B. Bright, Hugh Robert Stammers
March 1, 1975
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Citation

Bright and Stammers (1975a, March 01). Tracking and predicting new product penetration. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/tracking-and-predicting-new-product-penetration