Author: "Maureen Johnson

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Research papers

From identifying need states to testing in virtual reality

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Date: September 1, 1998
Authors: Maureen Johnson, Paula Felice

Research papers

Turning swords into plough shares

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Date: September 1, 1996
Authors: Danielle Pinnington, Maureen Johnson

Research papers

Taking the english apple to Spain

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Date: June 15, 1993
Authors: Bill Allen, Maureen Johnson

Research papers

The application of market research to retail merchandising

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Date: June 15, 1989
Authors: Maureen Johnson, Gill Welch

Research papers

The application of geodemographics to retailing- Meeting the needs of the catchment

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Keith Coxon, Maureen Johnson

Research papers

The impact of changes in retailing on promotions research

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Author: Maureen Johnson

Research papers

Amoco (U.K.'s) use of the R.B.L.

Catalogue: Seminar 1982: The Effective Use Of Panels
Date: June 15, 1982
Authors: Maureen Johnson, Robin Cornell