Are you a member of an Association? Why or why not? Tell us in a few lines in this session. Associations had to pivot quickly to provide the support researchers needed in a time of crisis. Are your Association(s) meeting your expectations? What more should Associations do to support researchers in a post-pandemic world? Attend this session to hear how Associations changed course to support members, and to offer your suggestions to help Associations deliver the value you need in a post-pandemic world.
Data is the cornerstone of our profession. Engaging people to share their data with us, whether opinion or observational data, is dependent on engaging with them in relevant ways. And relevancy requires us to understand their device, media, and communication trends. In this presentation, we will walk you through the most important consumer trends, the data those trends yield, and how that data is being actioned in market research. What's the latest on mobile, wearables, and PC use? How are consumers using email and messaging? What does today's media diet look like in terms of television, radio, and digital content consumption? Where are people going online? What types of data are people willing to share, and what worries them? What new types of data and data sets are being used? And how do you know that all of this data is representative? We will explore all of this, and wrap up with a few examples that will inspire you.
Market research associations and the industry as a whole have a responsibility to ensure that we communicate the value of market research. As researchers, we understand it is impossible to embark on a promotional marketing or education campaign without the right market intelligence to guide how we communicate the 'brand' that is market research. This study of the public perceptions of market research surveys people from UK, the USA and Germany. to provide researchers with a deeper understanding of how market research is perceived.
Opening ceremony at the ESOMAR 69th annual Congress in New Orleans.
What is the impact of using 4-, 5-, 7-, 10- and 100-point scales on the internal consistency and reliability of survey data? What is the impact of using rich media and plain scales on the consistency and reliability of mobile survey data? Does the inclusion or exclusion of a neutral point have an impact on respondents evaluation of products or constructs? Well extend earlier research by comparing differences in response styles and scale reliabilities using multiple measurement scales. Well also examine the impact of dropping or retaining the neutral point in Likert-type scales, and address guidelines for designing global (online and mobile) surveys that yield more reliable resultsall while adjusting for the impact of response styles across various countries and cultural regions.
What is the impact of using 4-, 5-, 7-, 10- and 100-point scales on the internal consistency and reliability of survey data? What is the impact of using rich media and plain scales on the consistency and reliability of mobile survey data? Does the inclusion or exclusion of a neutral point have an impact on respondents evaluation of products or constructs? Well extend earlier research by comparing differences in response styles and scale reliabilities using multiple measurement scales. Well also examine the impact of dropping or retaining the neutral point in Likert-type scales, and address guidelines for designing global (online and mobile) surveys that yield more reliable resultsall while adjusting for the impact of response styles across various countries and cultural regions.